Medium for iOS app’s release notes is a PR stunt. And its brilliant.

Medium is known for its ability to keep things short and simple. The company has been winning the content publishing platform war, and I personally respect their work. Today, they released an update to their iOS app, and the release notes is nothing but the Slack chat they had internally before releasing their app to the App Store.

While many consider this a PR stunt, which as a matter of fact, it is, we think this one is working. The buzz about this on Twitter has been going good for the company so far. Though the update is not a big one for the app, we might have to wait a bit longer to get some more features.

Some might call this a cheap PR stunt,  I call it, a brilliant PR stunt. Here’s the release notes for the app:

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