Gone are the days when SMSes were ubiquitous. Everybody now says Whatsapp me. What’s more? All you need is a smartphone and a data connection. Reason is, things that these new IM platforms provide are way above the capabilities that conventional messaging can deliver. For giants like Google who are building devices that work in unison, having a messaging platform that works in sync is more or less a necessity.
Google’s messaging is already in wrecks with separate chat lists across its platforms like Gmail, Google Plus and Talk. Video calling is not available in desktop Talk app. Not to mention the Group chat feature, which if required has to be accessed via web app. They desperately need to have a hold in IM sector.